Der Tank (former name of Tank agency) is a sponsor for Schilling, a small indie music festival held in Kilingi-Nõmme, Estonia. Instead of exposing our logo with all other sponsors either on printed materials or in front of the stage, we invited our employees, clients and partners to the event as a thank you for a great year. There, we put up an installation as a targeted advertisement. The larger than life cassette tape gained a lot of attention and became a wonderful addition to the relaxed atmosphere of the event.