Elisa launched their new and improved Elisa Elamus TV-service recently so we once again joined forces and created a massive campaign on all medias together.

What did we learn from all this? Well, we found out that an actual art heist and our campaign are rather similar i.e. both need 3 major elements to prove successful –

1. A FOOLPROOF PLAN

2. CREATIVE SOLUTIONS

3. EPIC PAYOFF 

So yeah, we managed to fill all these boxes and then some – Elisa is number 1 in many key instances again!