We created a simple yet quirky campaign for Coop and told everyone two things that are unique about it:
– Coop is different from other supermarket chains – it connects people, advances local life and gives back to its own.
– Coop is local
Oh and we made our copywriter act as a police officer at gunpoint.
Local neighbourhoods
Local neighbourhoods are a bit different everywhere, but it’s the humans and emotions that make them truly alike. Hence we used a different tactic there.
